PRIVACY POLICY

This Policy was last updated July 21st, 2023.

We are committed to respecting your privacy and protecting your personal data. This privacy policy ( “Policy” ) applies to all use of your personal data by MyLikenessAI, Inc. ("we", "us" or "our").

This Policy applies to personal data we may collect from you, or that you provide to us, through or in connection with our platform located at https://mylikeness.ai and all applicable properties and subdomains (the "Platform") and the services we provide via this Platform (the “Services”).

We will only collect and process information about you in accordance with this Policy and we will only use information collected about you in accordance with applicable data protection laws including without limitation the Data Protection Act 2018 and the UK GDPR (as defined in the Data Protection Act 2018). Where we decide the purpose or means for the processing of the personal data that you provide when using our Services, we are the “data controller”.

If you have any concerns over privacy, or this Policy, contact us at support@mylikeness.ai.

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1. WHAT DATA WE COLLECT

We process the following data when you arrive on our Platform and use our Platform:

  1. IP address
  1. Location (country and city)
  2. Country
  3. Unique device ID, hardware manufacturer and model
  4. Operating system and version

If you create an Account, we will process the following data:

  1. Your email address
  2. Gender
  3. Height & weight
  4. Ethnicity
  5. Images, Video and Audio files of you, should you upload any (the “Assets”)
  6. Address
  7. Business name and entity

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2. HOW WE USE YOUR DATA?

1. Providing and managing your Account

2. Providing and managing your access to our Site

3. Personalizing and tailoring your experience on our Site

4. Supplying our [products and] services to you

5. Personalizing and tailoring our products and services for you

6. Responding to communications from you

7. Licensing you likeness, which includes but is not limited to, fine-tuning an AI model with your Assets and/or sharing your Assets with a partner to fine-tune a model for the purposes of fulfilling a license.

8. Verifying your identity. We use Stripe for identity document verification. Stripe collects identity document images, facial images, ID numbers and addresses as well as advanced fraud signals and information about the devices that connect to its services. Stripe shares this information with us and also uses this information to operate and improve the services it provides, including for fraud detection. You may also choose to allow Stripe to use your data to improve Stripe’s biometric verification technology. You can learn more about Stripe and read its privacy policy at https://stripe.com/privacy.

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3. YOUR RIGHTS IN RELATION TO YOUR PERSONAL DATA

  1. You have certain rights over the way we process personal data relating to you. We aim to comply without undue delay, and within one month at the latest, in response to any requests submitted by you to us:
  • for a copy of personal data we are processing about you and/or to have inaccuracies corrected
  • to restrict, stop processing, or to delete your personal data
  • for a machine-readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer
  1. To make a request in relation to any of the aforementioned rights, please send your request to legal@mylikeness.ai.
  2. You may request deletion of your personal data by deleting your Account entirely via the Platform. You can also decide to remove some of your personal data via your Account such as images of you. Within twenty-four (24) hours of your Account deletion, we shall delete Your Raw Data and Assets we have on file except if we are required to keep any data for a certain period of time under applicable laws.

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4. THIRD PARTIES WE SHARE YOUR DATA WITH

  1. We will share your personal data with third parties only in the ways described in this Policy. This includes for licensing your likeness as described in section 2.7.
  2. Government authorities. We may disclose your personal data to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).
  3. Potential acquirers or investors. If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the personal data we hold may be included as part of that sale, in which case you will be notified via email, your account and/or a prominent notice on the Platform of any changes in ownership or use of your personal data, as well as any choices you may have.
  4. Enforcement. We may also disclose your personal information to third parties in order to enforce or apply the terms of agreements, to investigate potential breaches, or to protect the rights, property or safety of us, our personnel or customers, or others

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5. DATA RETENTION

  1. We will only hold data about you for as long as necessary, bearing in mind the purpose for which that data was collected, or as otherwise described in this Policy.

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6. COOKIES

  1. The site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our Site and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy is protected and respected at all times.
  2. By using our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. We use third-party Cookies on our Site for advertising purposes. These Cookies are not integral to the functioning of our site.
  3. All Cookies used by and on our site are used in accordance with current English and EU Cookie Laws.
  4. Our site uses analytics services provided by Google Analytics and Facebook™. Website analytics refers to a set of tools used to collect and analyze usage statistics, enabling us to better understand how people use our Site. This, in turn, enables us to improve our Site and the products and services offered through it. You do not have to allow us to use these Cookies, as detailed below. However, whilst our use of them does not pose any risk to your privacy or your safe use of our site, it does enable us to continually improve our site, making it a better and more useful experience for you.
  5. The analytics service(s) used by our Site use(s) Cookies to gather the required information.
  6. You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
  7. You can choose to delete Cookies at any time; however, you may lose any information that enables you to access our Site more quickly and efficiently, including, but not limited to, login and personalization settings.
  8. It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
  9. Cookies we use for remarketing purposes include Google and Facebook.
  10. Google: We use Google cookies in order to be able to advertise using their remarketing platform. For more information on the privacy practices of Google, please visit the Google Privacy & Terms.
  11. Facebook: Facebook™'s remarketing service is provided by Facebook Inc. We're also using cookies to serve You ads on Facebook™. You can alter Facebook™ Ads Display options and customize how you would like to view ads by visiting the Facebook™ Privacy Policy.

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‍7. Contacting Us

If you have any questions about our Site or this Privacy Policy, please contact us by email at support@mylikeness.ai. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you.

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8. Children's Privacy

Children's Privacy our Service does not address anyone under 13 ("Children"). We do not knowingly collect personally identifiable information from children under 13. If You are a parent or guardian and You are aware that Your Children have provided us with personal information, please contact us. If We become aware that We have collected personal information from a child under age 13 without verification of parental consent, We take steps to remove that information from our servers.

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9. Third-party Applications, Websites, and Services

We are not responsible for the practices employed by any applications, websites, or services linked to or from our Service, including their information or content. Please remember that when You use a link to go from our Service to another application, website, or service, our Privacy Policy does not apply to those third-party applications, websites, or services. Your browsing and interaction on any third-party application, website, or service, including those that have a link on our Services, are subject to that third party's own rules and policies.

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10. Changes to our Privacy Policy

We may change this Privacy Policy as we deem necessary from time to time or as required by law. Any changes will be immediately posted on our Site, and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

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